Link Building for Increased Rankings


Backlink building is the process of “building” links from other sites to yours to increase rankings in the search engines.

Aside from the hundreds of other things that you can do to SEO optimize your site, there are really two main things that determine whether one site ranks over another:

  1. Content, and
  2. Backlinks

Great content on its own isn’t enough because Google wants to know that other people are talking about and sharing said content. And through this sharing, people are linking back to your site.

Our team will first perform a backlink audit to determine your website’s current backlink profile. At this stage, we’re also looking for any potentially toxic backlinks that your site may have. From here, we’ll perform what is called a Backlink Gap Analysis which compares your website’s backlink profile against those of your competitors to find out links your competitors have that you don’t.

The list of websites that we find – where your competitors have a backlink but you do not – is our starting point for gaining backlinks. From here, we have many different link building strategies that we utilize for our clients, and each method has its own merits.

Our team of digital marketing strategists will review your site’s link profile and figure out the best backlinking strategies to use in your particular case.

Backlink building is included in all our digital marketing packages but we also offer all of these services individually or a la carte.

Get in touch with us today if you’d like to discuss which backlinking methods would work best for your website.

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